From the late 1990s through and into the new millennium, "multi-purpose" has been an increasing theme in the new construction and renovation of entertainment facilities. Of 30 plus new venues opened across North America in the last 3-4 years, the dominant trend was toward "multi-purpose flexibility" and attention to design, logistics and operations from a "behind the stage level".
Key features of a multi-purpose venue include:
• Flexible concert set-ups for end and centre stage, festival and "intimate show" seating with balconies and retractable seating structures;
• Larger with higher loading docks and staging areas with straight runs up a ramp directly to the stage and venue floor;
The Pengrowth Saddledome:
A modern venue classed as a large facility, the Saddledome was specifically built for playing hockey. The Saddledome will hold a variety of events such as concerts, large conventions and indoor rodeo, motocross, and such. However the Saddledome remains dark for a good part of the year because of its size and team control. Calgarians agree the over all quality of the show is poor due to the setting and the acoustical deficiencies.
The Jubilee Auditorium:
Classed as small venue, the Jubilee holds less than 3000 people and therefore must be very particular as to whom they book, and what style of show they will present to maximize their profitability. The Jubilee is subsidized by the Alberta Government but does not seem too aggressive in the Alberta small venue market.
Mac Hall (Mount Royal College)
This facility has just undergone a renovation and now seats 1800 plus people, all though an excellent theatre management tends to book only those acts that will cater to their student body, thereby severely limiting their profit potential.
Titan management feels the competition from these venues will be minimal for the following reasons,
A. The Titan is a medium size venue and would appeal to many more touring acts of all Genres. The vast majority of these acts prefer this size venue, over large curtained facilities because of the intimacy, acoustics and fan participation.
B. With no medium size venues in Calgary, Titan would facilitate more local, national and international interest. The consumer is closer to their artists, there by creating a more enjoyable show. With the economies of scale titan can offer more profit per seat, better splits on parking and merchandizing.
C. The Titan facility will be designed to a higher standard. The venue will be able to convert from any style of theatrical set up possible, in less time, more often, than any other facility in the world. Its design will set a happy medium to enhance practically all genres of entertainment at any given time.
D. Titan’s marketing ability and our in-house international booking agency, the Internet (www.TitanVenues.com), arrangements with select travel agencies, world renowned hotel management and international retailers will supply the edge over other venues.
E. Through promotional packages, Calgary tourism and the Calgary economics board the marketing staff at the facility will make the Titan venue a destination stop for the international traveler doing business, and the tourist vacationing in the Calgary area.
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